It is becoming evident that in contemporary
society people are leading extremely busy lives balancing work, family and
leisure commitments. As a result, levels of fast food intake are on the rise
and are creating health issues. I believe that this is because fast food is
relatively cheap compared to gourmet and healthier options. I have seen a
variety of fast food outlets every few minutes in my surrounding suburbs and
this convenience attracts customers.
Also, the
media plays a major role in food influence in society as TV advertisements,
billboards, radio advertisements, celebrity endorsements and promotion
packagings are all involved in the food choices we make on a day to day basis.
These
types of mass media communications advertise fast-food outlets such as
Mcdonalds, Pizza Hut, KFC, Oporto and Cadbury, to name a few. The infamous soft
drink Pepsi has signed celebrity Beyonce as part of their campaign to attract
more customers as she is an international phenomenon.
The
majority of companies listed sell energy dense unhealthy products. In my
opinion, this means individuals are exposed to many unhealthy foods that are
available instead of healthier foods. I believe that media advertisements are
created to inform society of a product and its availability. I’ve also realized
that certain products such as cereal are advertised during children’s programs
in hope the children will nag their parents for that product.
- Huda
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