Online
shopping is something we all enjoy: cheap but stylish clothes, and the feeling
you get when your parcel arrives is something which in indescribable and incomparable
to anything else. But have we ever thought what its effect is on the hundreds
of clothing stores within our country? Of course not. We just want our dress to
arrive on time and in perfect condition
The sad
truth is that because of how little we usually pay and how convenient it is to
choose our whole summer collection in one click, consumers are significantly
effecting the Australian economy and the profits of many clothing stores. Christmas
time is a period when many retailers update their sales and marketing
strategies to attract customers as it is expected that their sales would peak
during this time but over the years, there have been decreases in many annual
profits because of the fact that many consumers are resorting to online stores
to purchase their Christmas gifts. Not only is it usually cheaper, but it saves
a lot of time in terms of firstly finding a parking spot, spending ages looking
through the clothes that have mostly been thrown to floor and finally spending
time waiting in line to process your goods.
Online shopping
not only directly affects Australian retailers, but also the economy as a
whole. The rise of Australian dollar in the past years has caused imports to be
cheaper and exports to be more expensive and in order to control this, the
government has introduced a tax on imported goods, known as GST which imposes a
10% tax on imported goods. This tax aims to protect our local stores and to
encourage consumers to resort back purchasing Australian goods, rather than
going online.
Even though
the video below is dated back to 2010, the factors mentioned that effect
retailers are still evident today and are probably even more heightened because
of the increase in technological resources.
- Areeka
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